thinking designers

"you can teach designers photoshop but you cant teach designers to think"

i find thinking as a less elitist trait. you can train people to think. teach them how to do mind maps. teach them about analogies. ask them to do research on the subject that theyre designing. thinking designers are not born. they are bred.

designing does not pull a rabbit out of a hat. thats magic. what it does do is use bits and pieces of information we already have in our mind to answer a question. it is a requirement listen to the thoughts of others. whether it is your family, friend or strangers. books, galleries, songs, movies, the net or just things around you.

whether it is to sell a product as in advertising, layouts in magazines or as signs at public places, designs usually has a purpose. a designer need to be more prepared than being able to do something aesthetically beautiful with photoshop. they have to understand the target audience, the competition and what theyre selling. the clients and audience are intelligent.

i hope to see designers to be more willing to share. having talks, exhibitions or just be approachable while having nasi lemak and teh tarik. its just nice to do so.

my aunt once gave me this advise: its not what you know. its how you use it.

p/s


color or black/white

did the logo above as suggestion for this blog's logo.

a.a